The Reluctant Book Marketer

Sneak Peak of the 7-Figure Marketing Mindset for Novelists

July 25, 2022 Jody J. Sperling Episode 53
The Reluctant Book Marketer
Sneak Peak of the 7-Figure Marketing Mindset for Novelists
Show Notes Transcript

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You Are A Specific Kind of Writer


When you consider what it means to succeed, you envision an international book tour with assistants planning your travel, booking your hotels, scheduling reading venues, and researching all the best stops along the way.


When you step on stage, the audience forgets the golf clap and roars with excitement. You deliver your reading with humor, wit, and passion. Ninety-one percent of the people in the crowd buy your book and wait hours in line for your signature.


You have this dream, and even though you’ve been quoted claiming you’d be happy if your books sold enough copies to support your financial responsibilities, you know that’s only the beginning, a stepping stone on the way to bestselling status.


The world has taught you to be “reasonable” to be “polite” to be “patient”, but if you want the kind of success you dream of, it’s time to step into the uncomfortable. It’s time to quit with modesty. It’s time for truth. It’s time for mindset. It’s time for action.


You can live your dream if you are willing to do what it takes, but understand, action is rare, and most people are happy to stop at fantasies of success. Be honest with yourself. Do you want to sell a million copies of your books?


Self-Deception Will Not Fool Anybody


As of today, you’ve written a handful of novels, several you believe in. You’ve published but sales hardly trickle in. Perhaps you sell six copies a month, maybe fewer. You’ve dabbled in ads and you post about your book on social media, but it’s like those posts are invisible, because no one engages.


You manage to get plenty of chatter when you post pictures of your dog or your children, but the moment you mention your book, you might as well toss it in the trash for all the conversation it starts. That discourages you, but you don’t know how to fix the problem.


On the one or two occasions you’ve asked someone if they’d accept a free copy of your book for a fair and honest review, you’ve waited for weeks to see the review pop up and received only crickets in reply. You grow resentful


Driven to frustration, you’ve messaged a few people who you think can perhaps help you, but the advice they give is just like the others. You’ve tried it, and it hasn’t worked.


So you tell yourself, I write for the pleasure of creating stories. It doesn’t matter if I have a million readers. It only matters that I do my best.


Meanwhile, you see the stories of authors whose second novel lands on the New York Times Bestseller list and all they can seem to do is act surprised like luck propelled them to such rarified air.


Taking Responsibility Only Goes So Far 


In the 1960s the idea of a low-fat diet began to spread outside of the heart health community. It was touted as a healthy way for all people to live. By the 1980s a full-fledged low-fat and fat free culture had developed.


People were told to eat fat free diets to remain healthy, yet the incidents of obesity increased more quickly than ever. As more information came to light, information many nutritionists and diabetes researchers had already known for decades, the perils of low fat diets surfaced.


Rather than helping maintain a thin body, healthy blood pressure, low cholesterol and manageable hunger, low fat diets had promoted the opposite. The body was meant to have robust amounts of fats for optimal health.


Fat promotes satiety. It is a better source of nutrition that the body uses for most metabolic and survival processes than carbohydrate. And a diet high in fats and low in carbohydrates proves protective against all known metabolic diseases.


Exactly opposite of the diet trends for twenty years, low fat promoted poor health while high fat diets with low carbohydrates were beneficial.


But for the millions of people from the 60s through the 80s who dutifully kept their fat intake low, learning that they’d been sabotaging their own health must’ve felt like a terrible betrayal, which is why many of us are reluctant to look at our situations with marketing our books.


It is difficult to accept your have been betraying your own best interests in favor of bad, trendy, advice that has been at the center of the marketing for writer’s conversation for decades. If you can accept that you’ve been misled and determine to reorient your efforts, today can be the day you change from single-digit monthly sales to four-figure monthly sales and beyond.