The Reluctant Book Marketer

The Limits to Your Potential

August 29, 2022 Episode 63
The Reluctant Book Marketer
The Limits to Your Potential
Show Notes Transcript

Famous Omaha instagrammer, Elyse Myers.

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0:00

how's it going folks uh this is


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officially my very first


0:05

zoom recorded monologue episode and the


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reason for it is that by popular demand


0:12

i'm going to be posting the full uncut


0:15

version of this podcast on youtube i'll


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be honest i'm not entirely sure why


0:20

you'd want to see the whole thing


0:21

because i mess up and look like a fool


0:23

sometimes and at this exact moment


0:26

i'm a one-person shop so i'm not going


0:29

to be spending the time to edit the


0:31

audio


0:32

for the video but you will get a fully


0:34

edited audio which means you won't even


0:37

hear this


0:38

if you're listening


0:40

only on audio through the podcast app so


0:43

let's rock and roll today i want to talk


0:45

to you about the things you're unwilling


0:48

to do that create the ceiling you're


0:51

currently pushing against


0:53

okay


0:54

you


0:54

right now


0:56

have things that you are not


0:58

willing to do


1:00

and i'm gonna guess that i know at least


1:02

one of them


1:04

right off the top of my head


1:06

it's cold outreach


1:08

almost nobody is willing to do cold


1:10

outreach and and i understand it's


1:13

easily the most uncomfortable


1:16

marketing tool


1:17

in your tool belt and why do i say that


1:20

it's a marketing tool


1:22

some people might consider it


1:24

advertising because you're going to be


1:26

asking for a sale


1:28

you have a book you're going to talk to


1:30

somebody cold and you're going to ask


1:32

them buy my book


1:33

and it's going to feel really


1:34

uncomfortable


1:36

most of you won't do it because of that


1:39

discomfort and


1:41

at the same time


1:42

you'll have a list of excuses as to why


1:45

you don't do it i don't ask people to


1:47

buy my book because i don't know if


1:50

they're my listener and i should


1:51

absolutely be talking to my niche reader


1:54

and i should spend all this time


1:55

researching but the problem is you know


1:56

what you don't get if you research


1:59

sales you don't sell books for


2:01

researching and maybe you're one of


2:03

those people who is going to quote the


2:06

supposed abraham lincoln saying if he


2:08

had six hours to chop down a tree he'd


2:10

spend five sharpening his axe


2:13

if he actually said that that's cool he


2:16

still chopped down a tree in six hours


2:19

how long have you been making your book


2:22

okay you did all the planning you did


2:24

all of the thinking you did all of the


2:25

strategizing over that period of time


2:28

you've been doing some of the brand


2:30

building for all this time all the


2:32

research about who you are as an author


2:34

and you've been building your platform


2:36

at least i hope you have i hope you've


2:38

been building your platform


2:40

because if you haven't


2:42

that's a whole other podcast episode


2:44

okay


2:46

you


2:47

need to begin


2:48

to


2:49

get comfortable with whatever your


2:51

ceiling is and it might not be cold


2:53

outreach for you you might not be afraid


2:56

of talking to somebody


2:57

that you just run into on the street


3:00

maybe you're afraid of


3:02

reaching out to the authors who have


3:05

impact in your world and asking them to


3:08

collaborate with you maybe you're


3:10

comfortable


3:11

reaching down and i know it's a taboo


3:14

phrase like there's up and down maybe


3:16

i'm more successful than you but less


3:18

successful than her


3:21

i can't tell you


3:23

what words to use but i promise you you


3:25

have a hierarchy in your head and you


3:27

might not be comfortable talking about


3:28

it in public you might try to say we're


3:30

all equal and everything's the same


3:32

but if you walk into a room and neil


3:34

gaiman guyman not sure how to pronounce


3:36

his name same with jonathan letham


3:38

lethal latham i've heard his name


3:40

pronounced many different ways and i


3:42

swear he's even pronounced it


3:43

differently


3:45

i go off on these tangents


3:48

if you walk into a room


3:49

with


3:52

claudia ranking


3:54

picking these names that i don't even


3:56

know if i'm pronouncing correctly ursula


3:58

le guin if you walk into a room with any


4:01

of those authors she's passed sadly but


4:03

uh


4:04

in the time


4:06

you're going to feel


4:08

the sense of accomplishment that those


4:10

authors have had and you're going to


4:12

clam up unless you're just an extremely


4:15

naturally extroverted person everybody


4:17

gets excited i have heard celebrities


4:19

say that they were scared to interview


4:21

with joe rogan


4:23

um


4:24

so yeah we all get nervous


4:26

maybe that's your fear maybe that's your


4:28

ceiling is that there's somebody right


4:30

now that you have enough of a connection


4:32

with that you could reach out to that


4:33

person and you could ask them how can


4:36

they help get the word out for your book


4:39

it's not a disease


4:41

but a lot of us feel like it is a lot of


4:42

us feel like asking for help is this


4:45

like


4:46

sign of weakness


4:48

but if nobody else is doing it


4:51

maybe it's strength


4:53

maybe asking for help shows that you


4:56

have a desire to get what you have out


4:58

to the world i don't know


5:01

actually i do know it is a sign of


5:03

strength and you should be doing it


5:05

yeah i said should i'm going to continue


5:06

to say should i backed away from the


5:08

word should for a little while just as a


5:10

as a bit of an aside i backed away from


5:11

the word should for a while because how


5:14

am i gonna tell you what to do


5:16

and what's right for your life


5:18

well the thing is if you're listening to


5:21

this show you've already admitted you


5:23

want to sell more books and the way you


5:25

want to do that is by changing your


5:26

mindset and if i can talk to you about


5:28

mindset and the things that i'm doing


5:30

that are being successful for me in


5:32

pre-ordered copies of my book which


5:33

technically aren't launched but i


5:35

already have hundreds of commitments to


5:37

buy this book


5:39

that's only hundreds but again it's not


5:41

pre-launched i've only reached out to


5:43

people that i think are a perfect fit


5:45

right now i'm gonna go cold cold


5:48

freezing cold outreach i'm gonna knock


5:50

on doors just like i asked you to do


5:53

i'm going to get out there


5:54

i'm going to reach up i'm going to ask


5:56

some people to please help me get the


5:58

word out about this book


6:00

i'm going to do all the things that i'm


6:01

asking you to do and i'm asking you to


6:03

get ready for your mindset i'm saying


6:04

you should do these things if you want


6:06

to sell your book you can't count on


6:09

book siren or book bub and if you're a


6:11

traditionally published author those are


6:12

two platforms where self-published


6:14

authors get together and join mailing


6:17

list forces to get their name out there


6:19

it's awesome to build up your mailing


6:21

list and you can make


6:23

a reasonable income


6:25

from


6:26

having


6:27

a large mailing list and you should have


6:30

a large mailing list should should


6:31

should i think the episode title will be


6:34

you should do this


6:37

all right so the ceiling that you're


6:39

dealing with right now is the thing that


6:41

you're afraid to do


6:44

and it's time to set the fear aside it's


6:47

time


6:48

to get out there it's time


6:51

to confront your limitations and do


6:55

what you're uncomfortable


6:57

doing


7:01

there are going to be times


7:04

when doing those things


7:06

have negative consequences so i'll tell


7:09

you about a couple of my negative


7:11

consequences i've done some cold


7:13

outreach to


7:15

authors on twitter that i think would be


7:17

a perfect fit for my podcast


7:20

for my book


7:22

and a couple of them have used some


7:24

expletives that i'm not going to repeat


7:26

because i've tried to stay fairly pg


7:28

most of the time but the f word


7:31

they've called me the c word actually


7:33

one one gentleman really surprised me


7:36

and i don't need to mention his name but


7:38

i won't be reading his books


7:40

and i hope that karma comes back and you


7:43

don't either because that's that's rough


7:45

but you are going to get pushback


7:48

here's the other thing that's going to


7:49

happen to you


7:50

it's more insidious and it's more


7:52

painful and it makes you doubt yourself


7:54

i woke up this morning doubtful


7:57

i had to spend the first two hours of my


7:58

day like pumping motivation into my


8:00

brain through some podcasts that i


8:01

listened to


8:03

because i started to wonder if the


8:05

people who were doubting my methods and


8:08

the people who were saying you know


8:10

you're you're being selfish somebody


8:12

called marketing ultimately selfish and


8:15

and i thought maybe i am being selfish


8:17

maybe


8:19

maybe i just want my own name to be


8:21

famous and that's all this is about is


8:23

just being super famous a guy i'm


8:25

actually really close to suggested to me


8:28

that if my only reason for wanting to


8:31

get my novel out there is because i


8:32

believe it's a great book and people


8:33

will love it but that's selfish and


8:34

nobody will jump on board with my brand


8:38

time will tell because really why be a


8:41

novelist if having people read your


8:43

novel isn't the main thing i mean


8:46

yeah i hope that when you read my book


8:48

some of the the


8:51

mental struggles some of the


8:54

social issues that i bring up that you


8:56

know my main character is a woman who's


8:58

fighting against men in a men's world


9:00

and she's very feminist and i hope that


9:02

readers take away from that a feminist


9:05

message a a a message of equality i


9:08

really actually hope that i struggle


9:10

with religious themes in my books


9:11

because i grew up religious and so my


9:13

characters tend to kind of wrestle with


9:14

those things i hope people can benefit


9:16

from that that's all great those are all


9:18

like in my head when i write my novel


9:21

but i'm not thinking about one thing i'm


9:23

thinking i really want people to read


9:24

this book because it's damn entertaining


9:27

if you can say it on tv it's not a curse


9:28

word


9:32

i'm really


9:33

at this place in my life right now where


9:35

i recognize what i want


9:38

is to


9:39

put a million copies of this novel


9:42

not the nonfiction book well although i


9:44

want to put a million copies of that in


9:46

your hands as well but the novel the one


9:47

that everything is going to culminate


9:49

and the one that i'm gonna celebrate and


9:51

shoot fireworks off for when that one


9:52

gets published i want a million copies


9:54

to go out into reader's hands and i want


9:56

you to want your book to sell a million


9:58

copies and i want you to embrace the


10:00

fact that it is a real thing that you


10:02

can do and i want you to have the


10:04

ability to say to other people there's


10:06

nothing wrong with wanting to sell a


10:09

million copies there's nothing wrong and


10:11

set your expectations super high go


10:13

ahead set them up there you will not


10:15

disappoint yourself if you fail to reach


10:17

a million copies you won't disappoint


10:19

yourself you won't run out of steam at


10:21

550 000 copies sold you won't run out of


10:24

steam at


10:25

7 000 copies sold you know when you're


10:28

going to run out of steam


10:29

it's when you say i just need to set my


10:30

expectations at a reasonable level and


10:32

since i know the average book only sells


10:35

well gosh it changes every day but maybe


10:37

five copies 10 copies 50 copies 500


10:39

copies


10:40

if you just have manageable goals


10:43

and you don't hit those manageable goals


10:46

you're going to be disappointed there's


10:48

actually been a research study and i


10:49

will link it in the show notes


10:51

where


10:52

scientifically proven peer-reviewed


10:55

double-blind all the good stuff the


10:58

closer you get to a goal the harder it


11:00

is to achieve so if you are trying to


11:02

lose weight for christmas right now i


11:03

bet you're losing weight


11:05

but when you hit thanksgiving boy oh all


11:07

bets are off you are probably not going


11:09

to be losing much weight between


11:11

thanksgiving and christmas and that's


11:12

not because there's treats and goodies


11:14

and snacks around no there's always been


11:16

treats and goodies and snacks around


11:17

you've been going to the lake with your


11:19

buddies and there's been beer and


11:20

there's been vodka chasers jello shots


11:23

whatever crazy parties you all are


11:25

having out there


11:26

i don't know but anyway you've been


11:28

going to these things and and


11:30

saying no saying no you maybe even been


11:33

doing intermittent fasting gets to eight


11:34

o'clock you really really want one last


11:38

tasty


11:39

ola ice cream and you say no but then


11:42

suddenly thanksgiving hits you're close


11:44

to the goal you're almost there with


11:46

your weight objectives and boom right


11:48

off the cliff


11:50

it happens to


11:51

a startling amount of people the closer


11:53

you get to your objective the harder it


11:55

is i don't want to get way off on what


11:58

we're talking about but i just want you


11:59

to feel comfortable making massive goals


12:03

and really committing to them even if


12:04

it's ludicrous if you want to set your


12:06

goal at 10 million please set your your


12:08

goal at 10 million 10 million copies


12:10

sold 10 million followers on twitter 10


12:12

million followers on instagram there is


12:14

a


12:14

young woman here in nebraska in omaha


12:17

who is super duper famous i just found


12:20

out about her from my wife and uh i i


12:23

didn't know she existed but she's making


12:24

her living off of instagram because


12:26

she's an influencer with multiple


12:28

million followers and she gets access to


12:29

people


12:31

she's passionate about what she does


12:33

and that's the world we live in do you


12:34

think that she woke up and and said to


12:36

herself one day i better set reasonable


12:38

goals for myself now she just was like


12:40

voracious and every time she saw success


12:43

she doubled down i don't even know this


12:45

lady or her name unfortunately i'll


12:47

probably link to that in the show notes


12:48

as well so you can dive in if you wish


12:50

people who set reasonable goals


12:52

maybe have reasonable achievements maybe


12:57

maybe reasonable goals is your ceiling


13:00

maybe you need to take the reasonable


13:02

goals off of yourself because they're


13:04

limiting what you're able to do


13:08

i really want to thank you this is where


13:09

i'm going to wrap it up for today


13:13

i


13:13

feel like i brought a lot to you to


13:15

think about and


13:17

i guess i'll close by saying again this


13:20

morning


13:21

i felt beat up and now i've got the


13:24

energy and now i've got the passion so


13:26

if you wake up tomorrow if you came to


13:29

this podcast feeling low on energy beat


13:31

up like you didn't know where to go i


13:33

encourage you think about your ceiling


13:36

what are you struggling with right now


13:39

that feels impossible to do because it's


13:41

way too far away


13:43

double down on that say i'm going to do


13:45

that reach out to somebody cold right


13:47

now as soon as this is over i shoot


13:49

pause it stop listening to it i don't


13:50

care about my completion statistics stop


13:53

it right now if you know who you're


13:54

going to reach out to


13:55

and and make that call make a phone call


13:57

um shoot out an email


14:00

hit him on instagram twitter tick tock


14:02

at them let them know you're thinking


14:04

about them ask them to buy your book ask


14:06

them what they can do to help you sell


14:07

your book


14:08

if they say no if they say that you're a


14:10

c word if they say f off


14:13

that's okay do it again


14:15

you will find success by doing the


14:17

things that are uncomfortable to do and


14:19

if you don't want to do it just admit to


14:21

yourself that you were never interested