The Reluctant Book Marketer

Action Beats Inaction

September 19, 2022 Jody J. Sperling Episode 69
The Reluctant Book Marketer
Action Beats Inaction
Show Notes Transcript

Maps are overrated. Plans crush dreams. In this quick-hitting solo, I share stories from my life about how action creates success and the importance of acting.

If you want to act now Writer's Block Coffee is the perfect beverage to get you happy and focus. Click on the link here and use the code TRBM to order yours today.

And if you want to listen to Chris Tallon's Creative OPS, check out this recent episode, where he interviews me. How fun is that!?

Last, but not least, if you want to join the millions who receive my monthly newsletter, subscribe here.

Subscribe to my Substack for unparalleled partner content, and follow me on Twitter.

0:03

if you ever curious uh what i have in


0:05

this coffee cup it is writer's block


0:08

coffee


0:09

my very favorite coffee i will be


0:11

completely honest with you and i can't


0:13

guarantee that these results will be


0:15

reproduced if you do buy writer's block


0:17

coffee but i have not had


0:19

writer's block one single time since i


0:22

started drinking writer's block coffee


0:24

check the link


0:26

in the show


0:27

to grab yourself some writer's block


0:29

coffee


0:30

today


0:31

we are talking


0:34

about action


0:36

here's the thing most of you do this


0:38

naturally to a degree but not at the


0:41

level you need to do it in order to have


0:43

the kind of success that you're hoping


0:46

for and listen i understand success is


0:48

this weird word because everybody


0:49

defines it differently your success is


0:52

maybe reaching one reader we talked


0:54

about that on the last podcast my


0:56

version of success is reaching 10


0:58

million readers 100 million readers my


1:01

level of success is looking at stephen


1:03

king in the rear view mirror and i'd


1:05

argue that your level of success should


1:08

be the same there's no reason to dream


1:11

small there's no reason to have small


1:13

goals


1:14

okay so


1:16

with that in mind


1:18

we need to talk about what it looks like


1:20

if you commit to some crazy levels of


1:24

action


1:26

you're going to want to start planning


1:28

you're going to want to start going into


1:30

the mode where you get out your notebook


1:33

and write down


1:34

all of the little things and steps that


1:36

you'll have to do to get where you go


1:38

but if i could turn this camera around


1:40

on you right now and i could but it


1:41

would be really cumbersome and people


1:42

would stop listening slash watching


1:45

i'd show you that right behind the


1:47

computer screen i have


1:50

a simple piece of paper that says


1:53

october 1.


1:55

downloads


1:56

5036


1:58

stretch


1:59

6000.


2:01

that's what i need this month and that's


2:02

the only goal that i'm concerned about


2:05

this month that will move my world in


2:08

the right direction


2:10

but that does not mean


2:12

that i'm not going for the million


2:14

downloads for the 10 million downloads


2:16

for the 10 million books sold what it


2:18

means is that this month


2:21

that would be


2:22

a great spot for me to hit


2:28

in your life you're going to have some


2:30

things that you can do in the short term


2:31

and some things you can do in the long


2:33

term


2:33

and if you focus on the short term


2:37

you're going to get truncated and if you


2:39

focus on the long term you're going to


2:41

feel that sense of overwhelm


2:44

here's the secret


2:45

focusing on the long term and dealing


2:48

with the overwhelm will create access to


2:51

the short term


2:53

what do i mean


2:54

if you look at the long term and you're


2:55

like i have no clue what kind of thing i


2:58

could do to get 10


3:00

million


3:01

book buyers right now i i don't even


3:03

know a couple of titles that have sold


3:05

10 million copies


3:07

if you have that feeling that overwhelm


3:09

of i have no plan you're in the right


3:12

place you're doing the right thing now


3:14

you need to do something uncommon at


3:16

that moment instead of freezing like a


3:18

deer and a headlight


3:20

headlights like deer like a deer in


3:22

headlights


3:24

what you need to do


3:26

is act


3:28

you need to act


3:30

don't wait to have a plan don't wait to


3:32

know how you're going to get there just


3:34

start doing stuff


3:36

i i wish i had handy with me the actual


3:39

research study that proved this out but


3:41

there is scientific proof behind the


3:43

fact that if you take two groups of


3:46

people and one group of people is given


3:48

30 days to produce one product


3:51

one product in 30 days


3:53

that group of people will produce a


3:56

worse quality of product than the same


4:00

group of people who's told to produce 30


4:02

products in 30 days so you give the


4:05

first group 30 days to produce one great


4:07

product you give the other group 30 days


4:10

to produce 30 products


4:12

zero quality focus on 30 products in 30


4:14

days but you tell these people over here


4:16

make it super quality


4:19

people who do more


4:22

do better


4:23

that's what you need to do with your


4:24

writing that's what you need to do with


4:26

your marketing okay i like to focus on


4:28

the mindset here and the mindset is


4:31

do act be


4:33

get in there don't wait to have the


4:35

answers


4:36

provide the answers by doing it's better


4:38

to make a mistake than to sit on the


4:40

sidelines it's better to fumble the ball


4:43

than to not carry the ball


4:45

it's better


4:47

to lower your head and drive than it is


4:51

to sit on your couch


4:55

some action can be deceptive so let me


4:58

give you an example of some things that


5:00

are really effective for me


5:03

that help me to stir my interest


5:06

and keep fresh ideas running through me


5:08

because we are at the end of the day at


5:11

the beginning of the day at every point


5:12

in the day novelists we're storytellers


5:15

so we need to get ourselves in creative


5:17

environments going to a party can be a


5:19

really good form of action but you


5:21

better go to that party and not stand on


5:23

the sidelines and be like well i'm an


5:25

introvert and it's really difficult for


5:27

me to talk to new people


5:30

and


5:31

no just get out there go to


5:33

the party mingle with people because at


5:36

the party you're going to have some


5:37

creative juices flowing have a drink if


5:40

you wish don't have a drink i don't care


5:42

what you do but let the creativity flow


5:44

by being fully engaged act talk to


5:47

people it doesn't matter if you say


5:48

something stupid go up somebody would be


5:49

like hey you like zebras i like it


5:51

receivers are cool that's fine


5:54

whatever you choose to do it's better


5:56

than not doing


5:57

hey how was the weather today you know


5:59

that's a great opener everybody asks it


6:02

and yet it's totally fine and


6:04

again secrets of mindset


6:07

the person that you engage with wanted


6:10

you to talk to them


6:11

even if they


6:13

think you're below them and there is a


6:15

social status and kind of a pecking


6:17

order among people


6:19

they actually still wanted you to talk


6:20

to them because even if they think hey


6:22

i'm way better than this person and i


6:24

could be talking to somebody so much


6:26

more influential


6:28

you just gave them a positive thought


6:29

about themselves it's ego driven it's


6:32

arrogant but you help them feel better


6:34

about themselves by by exposing your


6:36

lowliness


6:38

you talk to somebody that you don't


6:40

think you'll ever talk to again who's


6:41

way below you


6:43

they seem like on the verge of a


6:44

complete failure


6:47

maybe you flip that script and you're


6:48

the one who feels great about it or


6:49

maybe you realize that that person is


6:51

far more interesting than you realize


6:53

they give you a creative idea about a


6:54

story or


6:56

their mannerisms blend into the


6:59

characterizations of somebody that you


7:01

write the next day you never know but i


7:03

do know that if you sit on your couch


7:04

and do nothing you will not have that


7:07

experience and you will not write as


7:08

good of a book


7:10

now this is a marketing show it's a


7:12

marketing mindset show so i do want to


7:14

talk about the marketing mindset here


7:17

everybody that you just talked to is a


7:19

potential book buyer


7:23

i know that you want to feel gross and


7:25

dirty about asking people to buy your


7:26

book i know that i understand


7:29

because i feel that way sometimes too


7:31

uh let me give you an example


7:33

went down to omaha to pick up the stupid


7:36

car talked about that the last time we


7:38

were we were uh together and


7:41

it seems to be repaired yay that's good


7:43

but uh after i picked up the car i had a


7:46

little bit of time between when i had an


7:48

appointment and when i


7:51

was


7:52

you know whatever picking up the car


7:54

this is awkward transitioning material


7:55

right here but so i had a minute and i


7:58

thought why don't i walk into the


7:59

library which is literally


8:01

200 yards from the mechanic shop why


8:03

don't i go in the library and talk to


8:04

the librarian and ask some questions


8:06

that are uncomfortable for me to meet


8:08

her to get to know her him whoever it


8:09

might be and say like hey what do i do


8:12

exactly what are the exact steps i need


8:14

to do to make sure that my book gets in


8:16

your library because i want my book in


8:18

your library so that people who come


8:19

here looking for it can get it for free


8:23

i got


8:24

scared got scared because i thought what


8:27

if i run into uh an old church mate of


8:29

mine there's there's a guy who works


8:31

there


8:32

named dave and i was worried if i ran


8:34

into him that i would clam up


8:36

also a classmate of mine worked at that


8:38

branch at one point what if i ran into


8:39

her it might make me feel less important


8:41

and then maybe i would like come out of


8:42

my element cool guy that i am being the


8:44

marketer and all that kind of stuff


8:46

ducking dodging bob and weaving


8:50

so i didn't go


8:51

i squandered an opportunity and it


8:53

lingered with me


8:54

it lingered with me in a real way


8:56

because i missed out on the opportunity


8:58

to advance my mission


9:01

two things here it's okay to fail


9:03

and


9:04

you can you can do it differently next


9:06

time okay if you if you made the mistake


9:09

you can do it differently next time it


9:11

doesn't mean that it's a closed door


9:15

had i gone in had i run into my old


9:17

church mate had i run into my old


9:19

classmate


9:21

i might have climbed up i might have


9:22

been like hey how's it going you know oh


9:25

you know life been good for you since we


9:27

last saw each other hey um like are you


9:30

still writing or you know praying


9:33

whatever it might be


9:36

all dumb questions


9:39

but really valuable interactions teach


9:41

you something


9:42

don't shy away from it


9:44

i'd really like to put a pin


9:46

in this and tell you how utterly


9:49

important it is


9:50

to make sure


9:53

that you don't devalue human interaction


9:56

as a novelist


9:58

you're


9:58

not capable of doing your best work


10:03

just as someone who writes the book if


10:05

you shy away from social interaction you


10:08

can't get everything you need from


10:10

reading fantasy books if you're a


10:12

fantasy author and you think that by


10:14

reading all of the fantasy and and so


10:16

much of it is coming out right now it's


10:17

absurd if you think you can just read


10:20

these books and learn the craft you are


10:23

mistaken because dwarves and elves and


10:25

orcs


10:26

and trolls


10:28

whatever it might be they all still have


10:31

characterizations and if you're trying


10:33

to steal other people's


10:34

characterizations you're gonna have a


10:35

bunch of flat characters


10:37

this is a marketing show


10:40

if you don't talk to people if you don't


10:41

introduce yourself live online


10:45

over the phone


10:47

you


10:49

fail


10:50

you can't build your whole world on


10:52

twitter you can't build your whole world


10:54

over the phone


10:56

you actually could build your whole


10:58

world in person if you could be


11:00

everywhere all the time


11:03

personal interaction


11:05

wins the day


11:07

if you can get in front of people


11:09

you can do something that you cannot do


11:11

anywhere else social media makes it more


11:13

convenient mailing lists make it more


11:15

convenient direct messages make it more


11:17

convenient there are things that you can


11:19

do to reach more people more quickly i


11:21

can i can touch


11:23

a thousand people a day


11:25

not in the gross way get your minds out


11:27

and gutter you creeps


11:28

i can reach a thousand people a day


11:33

through social media


11:35

but the depth of connection that i can


11:37

make with any of those people is


11:40

so limited it's not even on the same


11:42

scale as if i could talk to and be in


11:45

front of those thousand people and i


11:47

will go so far as to say that if they


11:49

are sitting in chairs in an auditorium


11:52

listening to me speak the depth of


11:54

connection is still not even on the same


11:56

scale as if i did


11:58

a direct message to them or an email to


12:01

them


12:02

i can get people to respond i can get


12:03

people to buy my book online so don't


12:05

think that's what i'm saying but what i


12:06

am saying is the chance of creating a


12:09

raving fan


12:10

is exponentially bigger if you can get a


12:12

hold of them live so please for yourself


12:16

don't discount that important part of


12:18

the process act don't think about how to


12:20

act don't think about what you need to


12:22

do


12:23

do it get out there and do it turn the


12:25

brain off this is the best


12:28

possible advice i can give you from a


12:30

mindset perspective is shut the mind off


12:32

right now


12:33

turn the mind off you're listening to


12:34

this podcast if you have the urge to


12:37

shut my podcast off i don't care about


12:39

my completion statistics i care that you


12:41

get out there and do something


12:43

ah go find your reader


12:46

you can do it online please do it online


12:48

please reach out to people please ask


12:50

them to buy your book we've been talking


12:52

about this ask them to buy your book


12:55

let them know that it's out there tell


12:57

them who you are


13:00

one minute


13:02

of personal interaction is worth hours


13:05

of online branding


13:07

don't neglect it act do something do


13:10

something


13:12

today


13:15

and don't forget writers block coffee


13:20

tasty good