The Reluctant Book Marketer

What Would You Do If Money Weren't An Object

September 26, 2022 Jody J. Sperling Episode 71
The Reluctant Book Marketer
What Would You Do If Money Weren't An Object
Show Notes Transcript

Money. You love it, you hate it. You need it. If you had more than you could ever spend, what would you do? That's the subject of today's podcast.

Speaking of money, THE RELUCTANT BOOK MARKETER has partnered with Writer's Block Coffee and The Writer's Glove to bring you some of the best writer's gear in the universe. I want to enrich your life and if you use my links with the code TRKM, you help support this show and at the same time get a 10% discount.

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this may be the most important episode


0:03

of the podcast I've ever brought to you


0:05

it's a really simple platitude we're


0:07

going to be talking about today but if


0:09

you connect this to your life it is


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going to change the way you do more than


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just your writing it's going to change


0:16

the way that you have family


0:18

relationships the way that you work your


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current job if you have a job the way


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that you operate your business if you're


0:23

a business owner whoever you are this is


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going to change it and it's really a


0:28

simple


0:29

platitude


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you've been asked the question before


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what would you do if money was not an


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object if you didn't have to worry about


0:38

money what would you do


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I want to present to you that that


0:43

question itself


0:45

is misleading


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because it puts you in a false place


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what would you do if money was not an


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object


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if your answer isn't the same for what


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would you do if you wanted to make a


1:01

crap ton of money


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something is disconnected in your head


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and in your heart


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something is disconnected in your life


1:10

if your answer is different between what


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would you do if money wasn't an object


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and what would you do if money was your


1:17

main goal


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and you're like but Jody I don't want to


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love money I don't want money I don't


1:23

care about money I just need enough to


1:24

pay the bills and you know keep food in


1:26

my belly


1:30

I didn't say anything about loving money


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I didn't say anything about wanting


1:34

money I just said that the same thing


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should be the focus of your energy


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whether you want a lot of money or money


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is not an object either way you need to


1:47

have the same answer


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now why would I say that


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I was thinking about this in my own life


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and here's the example I came up with I


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was asked that question recently and


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immediately my mind went where I know


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that your mind is going as a writer if


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money wasn't an object you would leave


2:07

your job you would write more you would


2:09

read more you would write and read as


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much as you possibly could and all of


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your activities would feed into reading


2:15

and writing why am I not reading and


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writing all the time right now if that's


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my answer if if money's not an object


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and I'm going to read and write all the


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time then why am I not reading and


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writing all the time right now


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because I need money I need money to put


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food in my kids bellies in my wife's


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belly in my belly maybe a little less


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food actually but I need to put food in


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some bellies I need to keep the lights


2:40

on I need to keep this roof over our


2:44

head


2:46

I need to pay bills


2:49

and so that's led me to certain


2:51

activities


2:53

but when I really reflect on the things


2:55

that I'm doing I'm still only doing what


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I would be doing if money wasn't an


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object and let me tell you why


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we have discussed before the reality


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that there is no reason to be telling


3:08

stories if nobody is paying attention


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I I it's been too long since I said that


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there is no reason what's the point of


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telling stories if nobody's listening if


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nobody's reading what's the point of


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telling stories


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you might as well just write in a


3:23

journal you might as well get a diary


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you know long-handed out type it on a


3:28

notepad and delete it who cares nobody's


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reading it


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why go through all of the trouble to


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edit it and make it beautiful why spend


3:37

all of that Blood Sweat and Tears if


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you're the only one who's gonna do the


3:40

story The story's already up in your


3:42

head all you're doing when you're


3:44

writing is coaxing that story Into the


3:47

best possible form because how many


3:49

times seriously be honest with yourself


3:50

right now because this is a breakthrough


3:52

moment how many times have you gotten a


3:55

lightning flash where the entire story


3:57

is already told in your head it's


4:00

instantaneous the whole novel that


4:02

you're gonna write just pops into your


4:04

head but when you sit down to write it


4:05

your fingers are too slow and and the


4:07

story starts to lose intensity and you


4:10

have to ReDiscover pieces of it


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guarantee that's happened to you before


4:13

it's happened to me many times I get the


4:15

idea for this great story and


4:18

unconsciously and a part of me that I


4:20

can't quite access in a speed that I


4:22

can't operate at at a physical corporeal


4:25

level at the current level okay like I'm


4:27

a big piece of meat the meat that I am


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can't get that on the page quick enough


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so I have to chase it and ReDiscover it


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and refine it and refine it


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but I do that


4:39

not for my own pleasure


4:41

but because I want to share that story


4:44

with the world okay so let's Circle back


4:47

what would you do if money wasn't an


4:51

object


4:52

well if you want people to find that


4:54

story what kind of things do you need to


4:56

do


4:58

I've decided to host a podcast I want to


5:00

reach out to you I want to share these


5:02

thoughts with you I want to be on this


5:03

journey with you I I fully expect that


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some of you who listen to my podcast are


5:08

going to buy my novels I fully expect


5:10

that you're going to buy my marketing


5:11

book The Seven figure marketing mindset


5:13

for novelists when it comes out here


5:15

shortly I fully expect that you're going


5:17

to read my work and I'm never I've never


5:19

tried to hide from you that I want you


5:21

to purchase my books


5:24

I've also never lied to you that I think


5:26

that you are actually my target audience


5:28

for my fiction I don't think that


5:29

everybody listening right now likes


5:31

detective fiction I don't think that


5:32

everybody likes speculative fiction


5:33

those are the first two novels that I


5:35

have coming out that are closest already


5:37

uh and and I I'm not going to try to


5:40

deceive myself that everyone listening


5:43

to this podcast wants to read the type


5:45

of fiction I write that's okay with me I


5:48

I have other engines going to Market to


5:50

my fiction readers but I want you to


5:52

understand and I want you to feel that


5:55

there are things I'm doing


5:57

that I would still be doing if money


5:59

wasn't an object yes the podcast makes


6:01

me some money it also loses me some


6:03

money it's expensive to run this show


6:07

and do it well


6:09

my time is valuable to me and I spend a


6:12

lot of time making these episodes


6:13

thinking through these things planning


6:15

everything that goes into it


6:18

and I've come to really love it I've


6:19

come to really enjoy it I didn't know


6:21

how much I would like making a podcast


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if money wasn't an object I'd be making


6:26

this podcast because I've gotten so many


6:29

notes from from my listeners saying


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thank you for talking about this topic


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it helped me through a tough time and


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that is more gratifying to me than I


6:40

realized


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that's why we do what we do if you write


6:44

stories to entertain people you're


6:46

trying to entertain them to to lift them


6:48

out of a mood or to enhance a mood that


6:50

they're already in


6:53

I'm on Twitter


6:55

first and foremost so that I can reach


6:57

an audience


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if I'm making this podcast and nobody's


7:01

listening


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it's a waste of time


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at first nobody was listening and it was


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disheartening it was difficult


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that's what this journey is like


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but I would not stop doing the things


7:15

that I'm doing in fact I'm trying to


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figure out how I can do more of the


7:18

stuff that I'm doing because I want to


7:19

reach more people I'm trying to figure


7:21

out can I put more money into this


7:23

machine to get a wider audience because


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the more people that are listening the


7:27

more people are benefiting the more


7:28

people will be my future readers the


7:30

more people will be connected in and I


7:33

don't think that there's anything


7:34

selfish about that the desire of a human


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to tell a story and to connect with


7:38

other people through a story is


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basic to existence we exist


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to tell stories we exist to hear to


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receive stories every part of your day


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is a story that you are living breathing


7:56

telling yourself you're telling yourself


7:58

stories right now some of the stories


7:59

you're telling yourself are not doing


8:00

you any good by the way some of the


8:02

stories you're telling yourself is that


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you're not the kind of person who can be


8:05

a marketer how many people have been on


8:07

this show and said I'm not a marketer


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you are telling yourself some bad


8:10

stories but you're also telling yourself


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some compelling and good stories


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you're telling yourself great stories


8:15

about good food what it means to eat a


8:18

delicious meal or have a nice drink


8:19

you're telling yourself good stories


8:21

about being outdoors and exploring the


8:23

world about traveling you're telling


8:25

yourself good stories about family and


8:27

friends all of those stories reinforce


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Who You Are


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when you read a great novel


8:33

like Dennis Johnson's Train Dreams it


8:36

connects with a part of who you are when


8:38

you read a fantastic essay like David


8:42

Foster Wallace's ticket to the fair


8:45

connects you to something that you've


8:46

experienced and loved


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we're telling stories to each other


8:52

because it helps us connect and be human


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and so as a novelist as a writer you're


8:57

doing one of the greatest jobs that


8:59

there ever is


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and yet you're going to sell yourself


9:02

short and not get out there and Market


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and that's why it's such a destructive


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damning


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belief


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to fall into the Trap of answering the


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question what would I do if money


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weren't an object because if you don't


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think deeply about that question you're


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going to start to think that it's an


9:27

excuse to let off the gas to not do the


9:29

hard stuff okay if money wasn't an


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object would I exercise yes why


9:34

exercise is no fun exercise is not


9:37

enjoyable for 90 of the people who


9:40

engage in it


9:41

Elite athletes do seem to gain something


9:43

and there's endorphins that are released


9:45

and you hear about Runners high but


9:46

listen I mean exercise is tough for a


9:49

reason and if you really push yourself


9:50

to higher levels you're not going to


9:52

love the moments conditioning is not


9:54

great


9:55

dieting is not good but we do it because


9:57

we want to live longer healthier lives


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there's so many things you do not


10:03

because you enjoy them but because they


10:05

are necessary for the most gratification


10:08

for the most enjoyment for the most


10:10

fulfillment in life


10:12

shoot you might have kids if you do and


10:15

you're like me kids are hard more often


10:17

than they are not hard


10:20

kids defy you they lie to you they make


10:22

messes they break things


10:25

they used to poop in their diapers and


10:27

pee their beds some of them still do


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if money weren't an object I wouldn't


10:33

get rid of my kids in fact they drained


10:35

my bank account


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I'm trying to get to you every way I can


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because this has the ability to change


10:42

the way you think if you realize that


10:45

you still do things


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and in fact if money is an object you


10:50

might be smarter because here is the


10:52

truth I would not have started the


10:55

podcast I would not have started doing


10:57

the things I was doing


10:59

being active on Twitter


11:01

trying affiliate Brands like the


11:03

writer's glove you should check the


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writer's glove out by the way grab it


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it's in the show notes use the code trbm


11:11

The Reluctant bookmarketer when you buy


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a pair not only do you get an extra 10


11:15

off when they don't do sales anywhere


11:17

else but you also help support the


11:18

podcast or you could get writer's block


11:20

coffee and never have writer's block


11:21

again theoretically 10 off coffee and


11:25

you support the show I wouldn't have


11:27

done any of that stuff I would have made


11:28

some great friendships I'm gonna have


11:31

the founder of writer's block coffee and


11:33

the writer's glove as a guest on the


11:35

show I made a friend in him and he


11:37

taught me something by the way that is


11:39

brilliant I'm super excited to share


11:41

that interview with you because he has


11:43

some ideas on marketing just outside of


11:45

mindset that are you haven't heard


11:47

before really cool he benefited me in a


11:49

big way


11:50

but listen I wouldn't have done those


11:52

things originally


11:55

if money wasn't an object if I was


11:56

thinking the way that I started thinking


11:58

when I was asked that question earlier


12:00

today if money wasn't an object I would


12:02

have made some bad choices that would


12:04

have kept me from having readers and my


12:06

deepest desire is to sell a million


12:08

copies of my novel and then a million


12:10

copies of the next novel and then a


12:11

million copies of the novel after that


12:13

and maybe 10 million copies of each


12:14

novel


12:15

my goal is to push it so far that I


12:18

break the system and that I'm able to


12:20

look at James Patterson and JK Rowling


12:23

and Stephen King in the rear view mirror